The National Marine Manufacturers Association (NMMA) once again announced Supra Boats as a winner of the 2013 Marine Industry CSI Award. For 8 years in a row this luxury performance wake boat brand has achieved an excellent rating from the NMMA in customer satisfaction. Supra Boats was one of only three luxury water sports boat manufacturers who maintained 90% or higher customer satisfaction for the 2012/ 2013 reporting period and Supra is the only one of that exclusive group who has achieved this level of excellence for eight years consecutively. Supra Boats is extremely proud to be recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.
Supra Boats was acknowledged during the annual Industry Breakfast at the 2013 International Boat Builders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat during the period between April 1, 2012 and March 31, 2013. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 50,000 consumers.
“We are extremely proud to receive this award eight years in a row, but the real reward, for us, is the strong customer relationships and loyalty the Supra brand enjoys,” explains Rick Tinker, President of Supra Boats. “We build an amazing boat and have a great group in place who pride themselves in working as a team to serve the customer completely.”
“Customer satisfaction is critical to the success and growth of the recreational boating industry and its CSI award recipients that set the bar on delivering an exceptional customer experience,” notes Robert Newsome, director of engineering standards for NMMA. “We applaud and thank Supra Boats for their commitment to enhancing the boating lifestyle.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective means of improving customer satisfaction in the boating industry. Since the program’s inception, more than 600,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.
About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.
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