Skiers Choice is making decisive moves to build their team and further drive the Supra Boats momentum. Jared Lacefield a young veteran of the marine industry, started washing boats at 6 years old. This summer job eventually lead to a position in boat sales, finance manager and ultimately sales manager at his family's dealership, Bohner Lacefield Marine in Fresno, CA. Lacefield has been in the business professionally for 11 years with most of those years on the dealer side of sales. Most recently he spent several years on the manufacturing side as a sales representative for Bennington Boats. Continuing to live, boat and work in California, Lacefield will support Skier's Choice Western Dealer Network with his extensive product knowledge and ability to work with dealers as partners. Lacefield is joining a passionate team at Skier's Choice who strive for continuous improvement. Lacefield is another difference-maker Skier's Choice is welcoming to the team.
Introduced to the world of water sports as a youngster, from washing boats at 6 years old to wakeboarding and wakesurfing for the past 10 years, Lacefield has turned this hobby and love for watersports into his career. Lacefield attended college at California State University Fresno. During his college and high school days Lacefield was frequently involved with INT events. Lacefield’s wife Stephanie also enjoys wakeboarding and he tells us his now 11 month old daughter Emmalyn, will be getting out on the wake surf board with him this coming summer!
"Jared brings a wealth of dealership and field experience with him in his new role with Skiers' Choice. He is a tremendous addition to our team and a welcomed addition to our efforts on the West Coast! Explained Rick Tinker, President of Skier's Choice.
When we asked Lacefield about his new employer, he said, "I'm honored to join such an extraordinarily talented group of people in a segment of the industry I'm so fond of. I'm looking forward to being a part of the team that will continue to take Supra Boats to great success."
Lacefield’s approach to sales is less like selling and more like honestly educating the customer with real-world information as it applies to individual water sports boaters. He executes his dealer support as a partnership with dedicated attention and action. Lacefield is very excited and has already hit the road visiting and demoing the Supra Boats dealers of the Western United States and Canada as a Skier’s Choice Western Regional Sales Manager.
Visit your nearest Supra Boats dealer and experience the Skier's Choice difference.
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