Supra Goes Beyond with New Boat Dealer in Northern Illinois

Supra Boats (@SupraBoats) has chosen Lauderdale Lakes Chicago as the official dealer for Northern Illinois, Fox River and Chain O' Lakes areas.

A Northern Illinois boat dealership going above and beyond in customer service, Lauderdale Lakes Chicago, was the perfect choice for a Supra Boats dealership in this water sports entrenched region of the Midwest. Just like Supra Boats goes beyond better in everything they do, the Lauderdale Lakes' goal is to over deliver for everyone who comes through the door. The Chicago store is the newest Lauderdale Lakes location, perfectly situated near the popular Fox River and Chain O’ Lakes to provide a new level of refined high performance and superior customer attention to wake boaters. They are furthering this high class, high service focus by offering luxury performance boats from a 6-time NMMA Excellence in Customer Satisfaction Award winner, Supra Boats. Stop by the Prairie Grove store and experience the new 2012 Supra Boats boats at Lauderdale Lakes Chicago today.

Additional Links
Lauderdale Lakes Chicago Facebook Fan Page
Lauderdale Lakes Marina Web Site
Photos of Lauderdale Lakes Chicago on Supra’s Flickr Channel

With attention to detail as their claim to fame, Lauderdale Lake Chicago prides themselves on personal customer relationships. “Our customers are all known by name and are treated like family,” explained Don Schnurr, Sales Manager at Lauderdale Lakes Chicago. According to Schnurr, that has been the root of the success Lauderdale Lakes Marina in Elkhorn, WI has enjoyed for over 30 years. He has the Chicago store on the same path and he believes this dedication to customer service is producing the same result.

Opened in January of 2011, Lauderdale Lakes Chicago consists of a 10,000 square foot dealership on seven acres. The Lauderdale Lakes Marine family of owners were the reason for the additional facility and they were considered at every step from concept to design to construction. The Illinois address gives many existing Lauderdale Lakes Marine customers access to the high caliber of service and products they are accustomed to, near their homes. The Prairie Grove property was designed for easy entry and exit even when trailering a boat. The showroom was even built with heated floors to make new and returning customers as comfortable as possible when they visit.

Lauderdale Lakes Chicago is staffed with 11 dedicated individuals who personify the Lauderdale Lakes motto, "Our success depends on the satisfaction of everyone who walks through the door.  That is our goal and we strive to make it happen every day." From an experienced and certified service department to knowledgeable friendly sales people, Lauderdale Lakes Chicago employees are focused on providing a superior experience before, during and for many years after the sale.

Just like their customer base inspired the Lauderdale Lakes Chicago dealership, Lauderdale Lake Marina cites their owner family as a major factor in their decision to offer Supra Boats at the Prairie Grove location. By adding Supra wakeboard boats to the line-up, Lauderdale Lakes Chicago believes they are able to offer the kind of refined interior experience, pro level performance and decorated customer service that they themselves would build into a water sports boat.

When asked about his newest dealer, Rick Tinker, President of Skier’s Choice, manufacturer of Supra Boats, responded this way. “They know their water sports boats in Northern Illinois so we knew we needed an extremely strong dealer in this area.” Tinker continued, “Lauderdale Lakes was a perfect choice for this market, because of their longstanding relationship with Supra, and their proven customer service track record.”

Visit Lauderdale Lakes Chicago in Northern Illinois to test the Supra Boats “beyond better” claim.

About Lauderdale Lakes Chicago: We aim to provide a true ownership experience that will satisfy every one of our customers. For over 30 years our boat dealerships have been providing service to our customers in the Northern Illinois and Southern Wisconsin areas. Lauderdale Lakes Motto is "Our success depends on the satisfaction of everyone who walks through the door.  That is our goal and we strive to make it happen every day." Visit us Lauderdale Lakes Chicago, 2101 Route 176 Prairie Grove, IL 60012, call us at 815-788-1111, email Don Schnurr or check us out online at

Tags: | | | | | | | | | | | | | | | | | beyond better | new boats | boat sales | Launch

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